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CADILLAC Reveals XTS PLATINUM DESIGN

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- A new study-imagine the luxury sedan, with the progression of art and philosophy of science Cadillac

- Designed from the inside out with a new concept for the interface driver and car electronics

- Plug-in hybrid system is paired with a 3.6L V-6 and four-wheel drive performance for a dynamic and effective

DETROIT - Cadillac announced the Platinum XTS concept in the 2010 North American International Auto Show, which suggests a new paradigm for the luxury sedan of the future. Cadillac Unveils New Concept top of the line Platinum Series models, focusing on new expressions of luxury features and technology, including a plug-in hybrid powertrain.

The concept XTS Platinum is designed inside and out, to rethink the luxury sedan as headquarters staff, designed for performance, luxury and connectivity. The concept introduces a new approach to electronics in the vehicle that enhance the form and function of vehicle entertainment, navigation and information systems.

"The concept XTS Platinum is the following expression of art and philosophy of science performance Cadillac, which reflects our commitment to offering the latest innovations in the most skillful," said Bryan Nesbitt, Cadillac general manager. "We think this concept as the personal car seat, using advanced technology to enable new levels of connectivity and luxury."

The Platinum uses XTS Concept Cadillac 3.6L V-6 gasoline engine with direct injection, together with a set of plug-in hybrid. The plug-in technology allows the battery is fully charged from a standard wall outlet, allowing for pure electric propulsion, in many driving situations, especially urban travel, where fuel consumption can double a conventional hybrids.

traditional luxury cars have been defined by elegant interiors and Platinum Cadillac XTS concept propels this formula in the future. Makes new approaches luxury in a design that combines craftsmanship with innovative customer-focused. As this product Platinum Edition, such as the Escalade Platinum and Platinum STS and DTS sedans, the interior is made from materials cut and sewn by hand. The XTS Platinum Concept adds more modern forms and themes in interior design, including the use of Organic Light-Emitting Diode (O-LED) displays instead of traditional meters and monitors.

The concept previews a philosophy of integration of the new directors of development of future models of electronics in the car. The goal is to move the Cadillac intuitive electronic systems in the car, where the deployment of touch-screen navigation system brand acclaimed CTS SRX product lines. XTS Platinum Concept Extracts from this strategy to minimize the traditional touches and switches. The designers mix in a panel displays flowing. They call it a "death head" design, because the signs appear black until the car is on and the screens light up the dashboard reflects not centered on the plate XTS -. Luxury without commitment and attention to detail inside.

“The Platinum distinction in Cadillac means the fullest extent of luxury and technology and we’ve tried to reach even further with this concept,” said Clay Dean, Cadillac design director. “Just as the technology pushes the boundaries of what a Cadillac can offer, so do the details that make the XTS Platinum Concept an uncompromising experience.”

The interior takes inspiration from nature, specifically the intricate layers of petals that combine to form an orchid. Cadillac designers translated that into a layered and detailed interior. Light cream is the cabin’s primary color and is contrasted with darker elements, such as the steering wheel and an overhead console motif that runs the length of interior’s roof. The console is made of a richly finished wood and houses lighting features.

Premium leather seats include a new style of automotive suede, with a laser-etched pattern. The patterned material adorns the center sections of the seats and accents the door trim. Thoughtfully detailed stitching is used throughout the interior, including the seats, instrument panel and door panels. Passengers in the spacious rear compartment of the XTS Platinum Concept also have access to the car’s connectivity feature, along with a range of infotainment choices.

“We never lost sight of the fact that a large luxury sedan needs to be spacious and accommodating,” said Dean. “Passengers will find generous headroom, legroom and knee space, along with the technology elements that make the drive more productive.”

A new proportion

The XTS Platinum Concept has a distinctive proportion that transcends the traditional aesthetic of luxury sedans and carries the brand’s Art and Science design in a more progressive manner. The unique proportion supports the “inside out” design priority, while creating a sleek profile that complements the car’s advanced technology elements and necessary aerodynamics.

“The XTS Platinum Concept design artfully conveys its focus on functionality through technology,” said Dean. “It is the antithesis of the conventional three-box sedan, suggesting the active evolution of Cadillac’s design language.”

A sweeping profile culminates in a short, high deck lid that meets the XTS Platinum Concept’s aerodynamic needs – including a rear spoiler mounted on the deck lid, incorporating the center high-mounted stop lamp. A high, sloping beltline gestures the vehicle forward, suggesting motion, while the fenders flare outward wrapping tightly around 20-inch wheels and tires. The wheel-to-body proportion was carefully tailored to visually communicate the car’s all-wheel-drive chassis.

Like the interior, the exterior elements are precisely tailored and elegantly detailed. Brushed billet aluminum trim is used selectively and the 20-inch, 11-spoke wheels feature a brushed aluminum face accented with bright inserts within the spokes. The wheels are wrapped with special Bridgestone tires that were created specifically for the XTS Platinum Concept.

Signature elements essential to Cadillac’s Art and Science design language include vertical headlamp and taillamps, with integrated light pipes and richly detailed lighting components. The headlamps feature light-emitting diode technology for bright illumination that requires less energy, as well as Cadillac’s Adaptive Forward Lighting technology, which turns the headlamps with the direction of the front wheels for greater visibility in turns.

Purposeful and efficient performance

The XTS Platinum concept’s plug-in hybrid electric propulsion system (PHEV) builds on the experience Cadillac has gained with the Escalade Hybrid and Escalade Platinum Hybrid flagship models. The plug-in capability boosts the car’s electric-only driving capability, offering additional battery energy capacity and enabling it to recharge from a standard external electrical outlet. The key benefit of external plug-in recharging is that in many situations – such as overnight parking – the battery can fully recharge in roughly five hours while the car is not in use. The plug-in system operates at maximum efficiency when operating on power the battery has drawn from the electric grid. In some conditions, such as urban commutes, drivers can experience efficiency that doubles that of conventional hybrids.

At higher speeds or when conditions demand it, such as brisk acceleration, a combination of engine power and electric power or engine power only, propels the vehicle. The combination of the Direct Injection V-6 engine and the PHEV system featuring fully electric variable drive provides a spirited driving experience. The system provides an estimated 350 horsepower (260 kW) and 295 lb.-ft. of torque (400 Nm).

Magnetic Ride Control (MRC) enables the XTS Platinum Concept to deliver superior road-holding performance while maintaining luxury car composure in “regular” driving conditions. It uses shocks controlled by advanced magneto-rheological technology, rather than mechanical valves, to greatly accelerate response time and precision.

MRC uses electronic sensors at all four wheels to literally “read the road” every millisecond, making constant adjustments to damping to create virtually instantaneous and extremely precise control of body motions.

An advanced, specially calibrated all-wheel-drive system ensures optimal traction in wet and slippery conditions, and helps deliver maximum traction while cornering. Four-wheel disc brakes, with four-channel ABS, StabiliTrak stability control and full-function traction control complete the drivetrain details.

“The XTS Platinum Concept was designed to deliver an engaging driving experience without compromising the functional features, space and comfort customers seek in a luxury car,” said Nesbitt. “It is a new vision of luxury that uses advanced technology to deliver functionality efficiently and rewardingly.”

About Cadillac

Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and global expansion.

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