I BMW vehicle development is the visionary and mobility services, design inspiration and a new understanding of the premium is well defined sustainability. Me with BMW BMW Group is taking a holistic approach, by redefining the understanding of the concepts of personal mobility vehicles specially designed with a focus on sustainability throughout the value chain and a range of additional mobile services.
Two concepts of special cars
BMW is now ready to enter the public mind with two new automotive vehicles. On the one hand, the BMW Concept i3. Formerly known as Mega City car, the BMW Group's first production all-electric vehicle focused entirely on mobility problems in urban areas and, like the electric car of the first premium, the typical BMW attributes reinvent the future . Then comes the BMW Concept i8, a black sports car the most modern - looking, intelligent and innovative. Its plug-in hybrid solution combines a unique combustion engine and an electric drive system to create an extraordinary driving experience is supplemented by fuel consumption and emissions extremely low.
I embody the creation of BMW vehicles visionary and a new understanding of the mobility premium, underpinned by sustainability. This can be seen and experienced in this design inspired by BMW vehicles. The task of the designers was to develop a unique design language that reflects the needs and values of the BMW brand and includes opportunities for expansion, but also to maintain close ties with the entire brand. The goal was to create a visual representation of authentic and innovative technologies to translate the values of lightness, safety and efficiency of the BMW Concept and i3 i8 BMW Concept models. These core values are reflected firstly in the design of vehicles with features including large transparent surfaces and an interior full of light, a strong attitude and aerodynamic add-ons such as buttons, lip spoiler and elements of allow the flow of air.
I3 Concept BMW and the BMW Concept i8 also mix in their own interpretation of the familiar BMW design, cementing a clear link with the parent brand BMW.
The design language of BMW Concept cars i.
The exterior design.
Most of the determinant of the BMW model I built for their basic structure, the architecture of the life instinct. Concept, CFRP houses form the cabin life, when the inverter module brings together all the operational functions of driving. This marked dichotomy is also reflected in the design of cars. The modules are part of the side panels, but to be clearly distinguishable. Expressive faces and sharp lines create a smooth transition between. This overlap and areas and the closing lines - "stratification" of the BMW I'm talking about - people from foreign and interior design, as well as vehicles. Here the different functions of the layers are color-coded highlights. Silver layer forms the exterior, while the outer layer contains the black ', Windows infrastructure and supporting troops. Among the areas to add quality to the touch.
The difference between the layers of height lends out a very dynamic, three-dimensional appearance.
Design inspiration
The modules of the lives of two concept cars appear to be bright and open with large transparent surfaces. This high degree of transparency that gives a sense of space - with generous portions of CFRP exposed on the screen - reflect the brightness and efficiency of the two vehicles.
Aerodynamics and Design.
Aerodynamics are an important part of effective mobility and therefore I, BMW, and are deliberately reflected in the emergence of two conceptual models. The aerodynamically optimized "flow" is a surprising stylistic lines and BMW vehicles. As the air flows in the wind tunnel, the two horizontal lines running up to each other and lower the car to respond to the C-pillar shape of a dynamic shot. A special three-dimensional flow in the BMW Concept I8 also improve aerodynamic efficiency. The substrate of the two vehicles on a closed-end fund and a smooth drive to combat turbulence, which would otherwise push up fuel consumption. Other aerodynamic components have been AirCurtains, which ensures optimum airflow around the wheel arches, and aeroflaps in the doorway behind the front wheels. Both solutions significantly reduce the drive strength, and thus increase their efficiency - and thus the choice to drive on electric power alone.
Bring the outdoors - and the overlap of free forms on the inside.
As with the exterior, to define three different levels of the interior and providing a range of features to drive and shape the way they do. The outer layer - the white layer - forms the support structure for all internal geometries. The deepest layer is the level of function-oriented and open capabilities such seat surfaces and storage areas. The instrument panel includes an additional layer between the black inner and outer layers, which integrates the technical components. This layer technique works across the front of the interior, and also creates a visual link between the instrument panel, steering column and steering wheel (including the dashboard), Central Information Display (CID) and controls. Located here are features including air intake openings, while the sets and radio / climate control panel is also expanding outside of this layer.
From the outside, and the United Kingdom
The colors and materials design creates an effective link between vehicles - and between their inner and outer sides. The colors on the outside is the shadow of money flow of light glossy black and silver. The little blue, bright silvery shows the technical vehicles, the modern exterior design and offers a highly effective contrast against the bright surfaces painted black. Contrasting touch of brilliant, powerful Blue Stream bring the efficiency of vehicles (inside and outside) lifestyle. Outwardly, this color is also available in the logo, grille, door sills and rear apron. Together, the different shades produces an impression of extremely high outdoor classroom, maximizing the impact of high-gloss surfaces and the contrast between the black, silver and blue. Glass surfaces underline this further.
Applied more subtle feature, the Blue Stream captures the subtle logo on the steering wheel, the seams of the seat, and leather surfaces and between the structural layers of the steering wheel, as well as indicators and displays. Interior paint color of a lot warmer in the image and create a nice contrast with the outside technical cool. White Porcelain shell layer structure dark brown leather and warm mocha brown color to evoke a modern but cozy.
Resistance within the country.
One of the characteristics of the stand-out for domestic use and is visible for the first time, renewable energy and, of course, the raw material used. The BMW Concept i3 sets new standards in the use of sustainable materials. In addition to the extensive use of natural fibers and natural leather, 25 percent of the weight of the interior plastic is represented by the recycling or renewable raw materials.
Two concepts of special cars
BMW is now ready to enter the public mind with two new automotive vehicles. On the one hand, the BMW Concept i3. Formerly known as Mega City car, the BMW Group's first production all-electric vehicle focused entirely on mobility problems in urban areas and, like the electric car of the first premium, the typical BMW attributes reinvent the future . Then comes the BMW Concept i8, a black sports car the most modern - looking, intelligent and innovative. Its plug-in hybrid solution combines a unique combustion engine and an electric drive system to create an extraordinary driving experience is supplemented by fuel consumption and emissions extremely low.
I embody the creation of BMW vehicles visionary and a new understanding of the mobility premium, underpinned by sustainability. This can be seen and experienced in this design inspired by BMW vehicles. The task of the designers was to develop a unique design language that reflects the needs and values of the BMW brand and includes opportunities for expansion, but also to maintain close ties with the entire brand. The goal was to create a visual representation of authentic and innovative technologies to translate the values of lightness, safety and efficiency of the BMW Concept and i3 i8 BMW Concept models. These core values are reflected firstly in the design of vehicles with features including large transparent surfaces and an interior full of light, a strong attitude and aerodynamic add-ons such as buttons, lip spoiler and elements of allow the flow of air.
I3 Concept BMW and the BMW Concept i8 also mix in their own interpretation of the familiar BMW design, cementing a clear link with the parent brand BMW.
The design language of BMW Concept cars i.
The exterior design.
Most of the determinant of the BMW model I built for their basic structure, the architecture of the life instinct. Concept, CFRP houses form the cabin life, when the inverter module brings together all the operational functions of driving. This marked dichotomy is also reflected in the design of cars. The modules are part of the side panels, but to be clearly distinguishable. Expressive faces and sharp lines create a smooth transition between. This overlap and areas and the closing lines - "stratification" of the BMW I'm talking about - people from foreign and interior design, as well as vehicles. Here the different functions of the layers are color-coded highlights. Silver layer forms the exterior, while the outer layer contains the black ', Windows infrastructure and supporting troops. Among the areas to add quality to the touch.
The difference between the layers of height lends out a very dynamic, three-dimensional appearance.
Design inspiration
The modules of the lives of two concept cars appear to be bright and open with large transparent surfaces. This high degree of transparency that gives a sense of space - with generous portions of CFRP exposed on the screen - reflect the brightness and efficiency of the two vehicles.
Aerodynamics and Design.
Aerodynamics are an important part of effective mobility and therefore I, BMW, and are deliberately reflected in the emergence of two conceptual models. The aerodynamically optimized "flow" is a surprising stylistic lines and BMW vehicles. As the air flows in the wind tunnel, the two horizontal lines running up to each other and lower the car to respond to the C-pillar shape of a dynamic shot. A special three-dimensional flow in the BMW Concept I8 also improve aerodynamic efficiency. The substrate of the two vehicles on a closed-end fund and a smooth drive to combat turbulence, which would otherwise push up fuel consumption. Other aerodynamic components have been AirCurtains, which ensures optimum airflow around the wheel arches, and aeroflaps in the doorway behind the front wheels. Both solutions significantly reduce the drive strength, and thus increase their efficiency - and thus the choice to drive on electric power alone.
Bring the outdoors - and the overlap of free forms on the inside.
As with the exterior, to define three different levels of the interior and providing a range of features to drive and shape the way they do. The outer layer - the white layer - forms the support structure for all internal geometries. The deepest layer is the level of function-oriented and open capabilities such seat surfaces and storage areas. The instrument panel includes an additional layer between the black inner and outer layers, which integrates the technical components. This layer technique works across the front of the interior, and also creates a visual link between the instrument panel, steering column and steering wheel (including the dashboard), Central Information Display (CID) and controls. Located here are features including air intake openings, while the sets and radio / climate control panel is also expanding outside of this layer.
From the outside, and the United Kingdom
The colors and materials design creates an effective link between vehicles - and between their inner and outer sides. The colors on the outside is the shadow of money flow of light glossy black and silver. The little blue, bright silvery shows the technical vehicles, the modern exterior design and offers a highly effective contrast against the bright surfaces painted black. Contrasting touch of brilliant, powerful Blue Stream bring the efficiency of vehicles (inside and outside) lifestyle. Outwardly, this color is also available in the logo, grille, door sills and rear apron. Together, the different shades produces an impression of extremely high outdoor classroom, maximizing the impact of high-gloss surfaces and the contrast between the black, silver and blue. Glass surfaces underline this further.
Applied more subtle feature, the Blue Stream captures the subtle logo on the steering wheel, the seams of the seat, and leather surfaces and between the structural layers of the steering wheel, as well as indicators and displays. Interior paint color of a lot warmer in the image and create a nice contrast with the outside technical cool. White Porcelain shell layer structure dark brown leather and warm mocha brown color to evoke a modern but cozy.
Resistance within the country.
One of the characteristics of the stand-out for domestic use and is visible for the first time, renewable energy and, of course, the raw material used. The BMW Concept i3 sets new standards in the use of sustainable materials. In addition to the extensive use of natural fibers and natural leather, 25 percent of the weight of the interior plastic is represented by the recycling or renewable raw materials.
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